Subscribe
Get to Know Gina
Marketing strategist helping brands connect & engage with consumers by day. Mom with passion for raising happy, healthy kids by night.
Opening the Can of Worms: Privacy and Big Data
Big Data. In our business at Janrain we talk about data a lot because our customers use our solutions to access social profile data, then leverage it to improve relationships…
Featured Stories
-
Is Amazon Literally Stealing Your Customers?
Today’s retail environment is certainly competitive. The state of our economy has driven consumers to find the best value, and they have more options and tools available than every to…
-
Measuring Campaign Success
Whether your campaign is delivering a brand message to generate awareness, a promotional message to create a sense of urgency, or a plea to step up and help, advertising is…
-
Are You Leveraging Mobile Shopping In Your Store?
Some retailers might scratch their heads and wonder exactly what I mean by that but the reality is that shoppers have entered your store knowing they won’t buy. That’s different…
-
What the Future Holds for Retail
Next week I’m headed south to Palm Desert for the eTail West event. As I prepare for what will be a mix of educational sessions, customer meetings and press briefings,…
-
Too Much Content?
As you create more content today, think about this: We now create as much information in two days as we did from the dawn of man through 2003. — Eric…
-
Gaining New Fans Is the Wrong Objective
Mashable shared a recent study of ad agency executives and marketers of big brands that indicates an overwhelming number of them consider social media to be “integral to their strategies…
